Member Retention: Your 4-point Inspection

The holidays are upon us and the New Year's Resolution crowd will soon make their annual run to the gym to work off the holiday pounds. However, no gym owner enjoys the eventual drop-off rate, so to assist with avoiding the member cancellations we offer you these pro-active planning tips to assist in retaining your newly acquired members:

Can Your Equipment Multi-task? If you still have row after row of single taskers (you know the ones I mean), you may want to ask yourself, "Can my members get the same workout running around my gym as they can in it?" Marpo Rope Trainers go from being your gym's upper body treadmill and cardio powerhouse to your trainer's functional training station.

Can We Have A Little Fun? Existing members love them and new members are drawn to them. We're talking about events and competitions. Nothing will drum up enthusiasm for your gym quite like a Rope Trainer Challenge. If you don't have a Rope Training station in your gym, get one, or your members will find it elsewhere.

Make it Personal. Your members will think twice about cancelling a membership where they have a personal membership with the staff and an interest in the programs. Getting get your staff in tune with your member's needs . Whether they're there for weight loss, rehabbing their tennis elbow or training to compete in the next Olympics, your members are your gyms most valuable asset.

Get More Bang for Your Equipment Buck. Members and gym owners both want membership dollars going towards items that bring them a return on their investment. Non-electric, small footprint, low maintenance, fun and it attracts new members? With Marpo your ahead of the game on every front. Add to that training programs, event and program support and customer service that isn't satisfied unless you're satisfied and your set to conquer in the new year.

Make your next investment in health and fitness count and get in touch today.